Global case
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The topic for ComCaseCompetition´12 is sustainable branding. The case is developed by Carlsberg and is a current and realistic communication challenge – dealing with the challenging global rebranding ‘That calls for a Carlsberg’.
Download case PDF
Slides fra Carlsberg Group PDF
Case solutions slides
Finalists
Ina Hoffmann, Corinna Storch, Eli Anne Larsen, Sebastian Kienzlen, Susann Tiffany Leuchtmann
Team E (winning team)
Kenneth Boje Andreassen, Grethe Fløe, Stine Møller Petersen, Lars Pallisgaard og Stine Wind
Louise B. Rasmussen,Tine Møller Jensen, Malene Philippa Laursen og Caroline Ta Denmark
Participants
Casper Felt, Marie-Louise M. Lange,Nathalie Neel Næshave Christensen, Mads Svaneklink og Kristina Viderø
Se prezi præsentation fra team I
Supporting material
From Carlsberg
Carlsberg Group Annual Report 2010
Carlsberg Group company profile
Carlsberg Group CSR
Carlsberg Group Media Press Kits
Carlsberg Group - Our Strategy
Carlsberg Group's Winning Behaviours
Jørgen Buhl Rasmussen in conference call on 17/08/2011
From other media
International makeover for iconic Carlsberg brand
'Thirst for Perfection', Spice News – India Today. Varoon P. Anand, November 2011
Perhaps the best ... calls for a Carlsberg - Politiken
Scottish & Newcastle accepts bid from Carlsberg and Heineken
Films
Carlsberg Group's 'The Stand' video
Carlsberg Group's 'Faces of Carlsberg' video
ComCaseCompetition'12 organised by
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ComCaseCompetition'12 partner
ComCaseCompetition'12 sponsored by
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